Their website generated no traffic due to a lack of quality content and poor SEO. It also lacked brand identity, which is something that LM Plumbers wanted to establish to grow local authority & trust.
With little to no ranking on search engines, the company was unable to generate leads from the site. This was the major problem that we set out to resolve.
A website is the foundation of any business’s online presence. A well-structured, fast website with researched and optimised content is the only way to rank high in search results and generate organic leads.
The main goal of the website was to generate new enquiries and leads. SEO planning started from day one of the web design project.
All of the main services of the company will have individual landing pages with focused keywords, driving targeted traffic.
We also designed a new company logo for LM Plumbers with branded colours of blue and green which represents the gas services and the green ethos of the business.
Using these branded colours throughout the website and social media channels allows us to develop brand recognition.
We wanted to create a simple, user-friendly design that was easy to navigate leading to good engagement and high conversions.
It was also essential that the website was designed with mobile users in mind as we knew that, as a service-based business, over half of the searches would be made on a mobile device.
By learning about your business and highlighting key areas that need improvement, we can define clear goals and establish strategies to achieve them.
Increase in organic search engine traffic
Increase in enquiries from local customers
Increase in daily calls from local customers
5-Star Google reviews, growing brand trust